About Westence

Allied health is brilliant at care. The business behind it deserves the same.

Westence exists to close that gap: to help allied health practices grow by growing their people, and in doing so make the whole profession stronger for everyone it treats.

Get your clinic's growth score → See the platform →
Founded by Dominic McKay — a decade in MSK care, an award-winning MBA, and a product builder by trade.
The chain we're building Why it matters
Better practitionersGood feedback early — they grow faster
Stronger relationshipsPatients feel the difference in their care
Clients stay, practices growRetention compounds into steady growth
A stronger professionCareers people build, not burn out of
Better care for patientsThe thing that matters most
Why we exist

When practices grow the right way, everyone they treat is better for it.

Westence starts from a simple chain. When practitioners get good feedback early, they grow faster and build stronger relationships with the people they treat. Clients stay. Practices grow. And allied health becomes a profession people build careers in, rather than burn out of. Strengthen each link — practice by practice, practitioner by practitioner — and the field gets better at the thing that matters most. That chain is the whole reason Westence exists.

Help the practice, and you help the patient.
Where this started

Great at the care. On their own with the business.

Spend enough time inside allied health and the same pattern shows up everywhere: skilled, dedicated practitioners, and businesses run on instinct because no one was ever taught the rest. Clients drift away for reasons no one tracked. Practitioners plateau without real feedback. Owners make the biggest calls alone, usually once they're already urgent. None of it is for lack of care — it's for lack of tools, evidence, and a clear way to see what's actually happening. Westence is built to close that gap, by someone who's lived both sides of it.

Who's building it

Three perspectives this industry rarely finds in one person.

Dominic McKay
Dominic McKay
Founder, Westence · LinkedIn
MBA (Digital), Dean's Award · A decade in MSK care · Product builder
MBA — Dean's Award, top postgraduate 2024 A decade in MSK care Built & scaled to 90% retention SaaS product leadership
MSK care, from the inside

An experienced practitioner.

A decade treating MSK clients — as a myotherapist and remedial massage therapist in multidisciplinary clinics — and a patient-education channel on YouTube that reached over 4.5 million views. Knows the clinical world first-hand: what a practice feels like to work in, and why the bond between practitioner and patient is everything.

A founder who's grown businesses

The engine is already built.

Founded and scaled businesses of his own — including a membership-based academy run to 90% client retention and 30% annual growth over five years. That's the same recurring-client engine a clinic runs on: win people, keep them, grow steadily. Done, not just studied.

Business & product rigour

Turning data into decisions.

An MBA in digital transformation and business strategy — Dean's Student Excellence Award, top postgraduate (Monash, 2024) — and product leadership on a SaaS operations platform. Strategy, positioning, pricing, cutting through messy data to a clear call: the same disciplines, now going into Westence.

From the founder

I've been the practitioner watching good clinics struggle with the business side. I've built and grown service businesses of my own. And I've spent time as a business analyst and product manager turning data into decisions. Westence is where all of that comes together — and I'm building it because allied health gave me a career I care about, and it deserves tools as good as the care it provides.

Dominic McKayFounder, Westence
Work with the advisory, and you work directly with Dom — never a junior handed your account.
What we're building

Software that grows your practice. A partner for the bigger calls.

That combination shapes everything Westence builds. Momentum, our platform, runs your MSK clinic day to day (bookings, notes, billing) and quietly turns that everyday activity into the signals that actually grow a practice: who's staying, who needs support, what to do next, and what it's worth in dollars. The advisory sits above it, for the strategic calls that deserve a partner, not just a suggestion. Both work the same way — evidence in, clear options out, the decision always yours. It's the discipline you already trust in the treatment room, brought to the business behind it.

Built by a practitioner, for practitioners — not by a suit in a boardroom.
Evidence over instinct — every signal traces back to what's really happening.
The decision stays yours — we surface the options; you make the call.
No vanity metrics, no fake proof — real tools, honestly built, in the open.
Explore the platform → Explore the advisory →
Be part of it

Help us raise the bar for allied health.

Westence is early, which is the best time to get involved. Start with the clinic growth scorecard for a free read of where your practice stands, and a place at the front of the queue for Momentum's founding clinics. Or just start a conversation.

Get your clinic's growth score → Start a conversation
No card, no pressure.